Monday, April 27, 2009
Have you seen the news stories about the FTC’s proposed new rules on paid reviews? Essentially, the Federal Trade Commission wants bloggers and site owners to be more honest about how and where they get the products they review and disclose if they received the products as gifts or if they were paid for their reviews.
Regardless of where you stand on this issue, please remember that no one associated with LisaBarger.com or any of our other web sites accepts any incentives to write reviews. We accept no cash, no free samples or anything else.
Personally, we think paid reviews are unethical—even if all you’re receiving in return is a link back to your site. So we don’t do that and never have. If we recommend a web site, a product or a practitioner to you, it’s because we truly believe in it.
And if we ever did make an exception—by accepting a free sample, for example—you can rest assured that we would tell you. And as long as my name’s still on the front door, you can count on that never changing.