“What’s your honest opinion of products like [name removed] noni juice?”
Perhaps because noni juice was one of the first big juice fads in multi-level-marketing schemes, no other fruit juice product has produced such vehement division between users who claim that noni can help every condition from AIDS to sinus infection and critics who claim that noni isn’t just worthless; it’s potentially dangerous.
What Noni Is Supposed To Do For You
Thankfully, many of the “miracle” claims once attached to the various noni juices have pretty much disappeared from the internet. While you’ll still find claims like the claim on CancerTutor.com in which noni is said to both kill cancer cells and reduce tumor growth, for the most part, most noni web sites we could find point to noni’s potential nutritional benefits.
“While some of the research on noni looks promising, it’s not the ‘magic bullet’ some noni juice peddlers would have you believe.”
What Noni Actually Does For You
One of the most credible and respected noni experts is an Manoa ethnobotanist named Will McClatchey. In an interview with the alternative medical journal Integrative Cancer Therapies, Dr. McClatchey points out that most of claims made about noni’s supposed traditional uses are, in fact, false or greatly exaggerated. As he puts it, “The popularity of [noni] in modern Hawai seems to hinge on a combination of its tradition of use among Polynesians, development and distribution of modern products and a mixture of factual and fanciful information provided directly by manufacturers and indirectly by academic researchers.”
But the news isn’t all bad. In laboratory studies, noni is showing promise as an anti-bacterial, an anti-inflammatory and as an immune-booster. But keep in mind that many of these studies haven’t yet compared noni to placebo or studied noni for long-term use.
Is Noni Juice A Scam?
I think it’s too bad that a product with this much potential has been so fraudulently marketed by unscrupulous distributors. Noni has never been granted the status of “generally recognized as safe and effective” for any medical condition and anyone making medicinal claims about noni is doing so in direct violation of federal law. That alone, at least in my opinion, constitutes fraud.
Noni juice is a huge industry in the U.S., making legitimate studies about noni affordable and easy to do. If noni really is a miracle “cure all” it won’t be hard for the various noni juice manufacturers to prove the claims in double-blind studies.