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Is Vemma Really Used by the NBA? Nope--Just Another Exaggeration by a Vemma Pusher
"You really should research more prior to commenting on products you really are unfamiliar with. . . The NBA
has their players on this due to the highest ORAC value of any item available anywhere."
This was the opening line of a series of emails I got July 23, 2008. (Yes, I said "series".)
I'm not even going to address the first line because anyone at all familiar with my reviews couldn't possibly assume that I just woke up one day and decided to start spouting off on topics I know nothing about. So let's look the second line I pulled from this email: "The NBA has their players on this . . . "
Is this true? Are NBA players required to take Vemma? Or is this just another example of exaggerated claims made by pushy salespeople?
We Can Find No Evidence That The NBA Requires Its Players To Take Vemma
Like most claims made to sell vitamins, supplements and herbs, this one has a tiny kernel of truth to it. It's true that Vemma is now the official sports drink of the Phoenix Suns basketball team. But a commercial partnership is a far cry from mandating that players drink it. The agreement between the Phoenix Suns and Vemma is absolutely no different from any other commercial partnership. This isn't a case of some team doctor saying, "Hey, let's put the guys on this fancy designer fruit juice." It's an example of two corporate giants getting together with their respective advertising folks and saying, "Hey, let's work out a money-making deal that's sweet for both of us."
"The NBA does not 'have' players on Vemma. It's a commercial partnership that could just as easily have been formed with any shoe company, automobile manufacturer or candy bar maker."
At the end of the day, my opinion of Vemma is exactly the same. It's an over-priced designer fruit juice that offers NOTHING that a diet rich in fresh vegetable and raw fruits can't give you. There's no doubt in my mind that Vemma is nutritious but it's STILL hawked by individuals under pressure to build a "downline" and some of the individuals are--whether they admit it or not--promising the moon to desperately ill individuals. If Vemma was really out to save the world, they'd abandon the MLM model and make the product available at a lower cost. But as every ex-MLMer knows, the "downline" is where the real money is.
References:
Private Email to LisaBarger.com. (2008).
Direct Selling News (2008). Retrieved July 24, 2008 from:
http://www.directsellingnews.com/article_app.php?articleid=315.
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